Our Story

Built by operators,
for operators.

Farin didn't start as a startup idea. It started as a bakery's internal tooling — because nothing off the shelf worked the way a real food business actually works or it was way too expensive for small operations.

Buttered Up Bakery logo

It started at a bakery.

butteredupbakery.com

Buttered Up Bakery is a very small wholesale & retail bakery in Phoenix, AZ. Like most, we're running our operation across a patchwork of spreadsheets, separate apps, and manual workarounds — none of which talked to each other.

Connor, who runs the bakery, needed a real system. Steven, the founder and a tech enthusiast, started building one. What began as internal tooling for scheduling, production, and accounting slowly became a full platform — one that understood the actual rhythms of a food business.

After years of running it in production, we decided to open Farin up to other small and medium food producers, bakeries, and restaurants who are facing the same problem. You shouldn't need a dozen tools to run one kitchen.

"You shouldn't need a dozen tools to run one kitchen."

The Team

The people behind it

Two people. One product. Running in a real bakery every day.

Steven Gerner

Steven Gerner

Builder & Developer

Steven designed and built Farin from the ground up — everything from the database schema and API to the kitchen display and mobile-first UI. He keeps the platform running, ships new features, and eats too many of Connor's croissants.

stevengerner.com
Connor Nelson

Connor Nelson

Operator & Product Partner

Connor runs Buttered Up Bakery and is Farin's first, and most demanding, user. Every feature in the platform has been stress-tested against real production days, real wholesale orders, and real payroll runs. If it doesn't work for Connor, it doesn't ship.

butteredupbakery.com
Our Values

What we believe

The principles that guide how we build Farin

🏗️

Built in production

Every module was built to solve a real problem at a real business, not to fill a feature checklist. We use Farin daily.

🔗

Opinionated integration

We believe your ERP should connect everything. Production talks to sourcing. Scheduling talks to payroll. Accounting sees it all.

🤝

Fair for small teams

We're a small business too. We built accessible software for independent food producers and growing operations.

Contact us

We'd love to hear from you

For sales, support, partnerships, or legal requests, email hi@farin.app

2628 W Birchwood Cir, STE C, Mesa, AZ 85202
Join Us

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